In two days, I have bought seven Softlips lip balms & five Joe Fresh Style Frais lip stains...

Why?
I needed a lip balm to replace my EOS lip balm (not available in Canada) and found $2 off coupons for both Softlip products and Joe Fresh Lip Products (via CanadianFreeStuff.com and Halifax of Sparkled Beauty).
I know, I know I went a overboard! I lower my head in shame.
I initially had issues using the Softlips coupon at Wal-Mart where I found the double packs of Softlips but had zero issues when I purchased the Softlips Pure at Superstore. I went to Wal-Mart again the day after where I had issues again trying to buy the same double packs but eventually the store manager gave in. I don't want ot get too into it but coupon-ing in Vancouver sucks, end of story!
Onto the Review (shorter, less sweet review at the bottom):

I can't find this particular lip balm on the Softlips website (US or CA) so I'm not sure if the one I bought is being discontinued. Softlips PURE Natural Lip Balm retails for about $5 at Superstore and as much as $5-$7 at Shoppers Drug Mart. With my $2 off coupon, I got the Softlips PURE Natural Lip Balm for something like $4.
I generally love Softlips products but I'm surprised that I dislike this one. I had a choice between the Citrus scented or fragrance-free version but I chose the latter. Similar to the Softlips Sweet Lip Balms, Softlips PURE is easy to apply and has a slick feel to it with a bonus gloss-like finish. Unfortunately, the Softlips PURE feels a tad too slick almost as if I melted butter on my lips. Yuck. While it is unscented which I like, this lip balm wears too quickly. I find myself reapplying it every hour! I can't take a sip of water without having all of the lip balm wash right off. It moisturizes well granted it stays on my lips long enough. I use it before I get into bed and I wake up with lovely moisturized lips. I will only use this before bed time as it's not practical to have to reapply every hour during the day. I feel that if I use this 24/7, I would go through one tube too quickly and paying in full would become very costly.
Here's Softlips PURE Natural Lip Balm ontop of Joe Fresh Lip Stain in Sheer Pink:

See that glossy finish? It's like wearing a lipgloss that never fades (but it does..).
What I liked
- moisturizing
- unscented
- glossy finish
- light weight
What I disliked
- greasy
- wear time (1 hour)
- expensive
Bottom line is, I wouldn't repurchase and I do not recommend it. Softlips Sweet Lip Balms are much better although I wish they weren't so expensive for such tiny tubes..
P.S. Sorry for the lack of ingredients list! I can't find it online and I've already thrown out the packaging!